The Greatest Quad Builder... That Almost No One Wants To Do

It's axiomatic that the exercises which give you the best results are always the hardest ones to do. If you want a huge back… you row and deadlift. If you want huge legs, you squat… OR… you do THIS leg exercise – that almost no one wants to do because its one of the hardest of them all.

Which one am I talking about? FRONT SQUATS!

In my opinion, front squats are one of the absolute best quad builders. Back squats are a tremendous mass builder as well, but front squats introduce an additional level of challenge because they require flexibility, technique, and core strength because the bar must be held and balanced on the front of the shoulders. As such, the front squat does everything the back squat does and more.

One great advantage of the front squat, especially for someone like me, having previously suffered a low back injury (herniated L4), is that the torso can be held in a more upright (vertical position). Since there is less forward trunk inclination, this removes some of the stress and shear forces from the lower back. At the same time, this upright position is closer to a bodybuilding squat and throws much more emphasis on the quads and less on the hips. It is truly a superb bodybuilding exercise.

There are two styles of front squatting, the Olympic lifting style and the crossed arm style. I find that most athletes, and of course Olympic lifters, use the former, while most bodybuilders seem to prefer the latter. The barbell should generally be your weapon of choice, but for bodybuilders, front squats on the smith machine are an outstanding alternative. The Smith machine front squat takes some of the balance issues out of the picture, which allows the physique athlete to really focus on working the muscle rather than worrying about balance and stabilization. Be sure to rotate between both versions, however– barbell and smith machine – because long term overuse or dependency on machines may lead to stabilizer weakness or muscle imbalances and variety is never a bad idea in the physique game. Incidentally, the barbell front squat is an outstanding "core" exercise.

A third version of the front squat worth considering is the dumbbell front squat (especially the sumo or wide stance version). These can be performed holding a single dumbbell with both hands on the front of the shoulders, cupped between both hands (goblet squat) or with two dumbbells, one in each hand, resting on top of each shoulder. The limiting factor on these front squat variations is often the poundage, as holding heavy dumbbells can become unwieldy. This can be partially overcome by performing the dumbbell front squat last in a leg workout or second in a superset, or by manipulating tempo and range of motion so the exercise is made more difficult. The dumbbell variations are also a great choice for women who usually don't require as much weight as men for stimulation.

 

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I find that the front squat is particularly effective at developing the tear drop shaped vastus medialis portion of the ("lower") quads, and you can emphasize this effect even more by elevating your heels on a board or a wedge. Elevating your heels is considered controversial and some say that this is damaging to the knees. I'm not convinced that this is the case with a slight elevation and very strict form and controlled tempo, although I would not recommend this method to anyone with existing knee problems. There is certainly a risk to benefit ratio of every technique variation, and you have to decide if the added potential benefit is worth the potential risk, depending on your particular situation (consult the appropriate medical or training professional if you're not sure)

You can also emphasize the medialis and increase overall effectiveness by working FULL squats (breaking parallel) and only coming up three quarters (no locking out). Have you ever seen Mr. Olympia Ronnie Coleman's workout videos? I realize that Mr Olympia's bodybuilding video tapes are not "workout instruction" nor do they really have anything to do with us mere mortals, but I pay attention to everything in the world of bodybuilding, and I did find it very interesting to watch Ronnie front squatting 500+ pounds. I also found it interesting that he went rock bottom and he did ¾ reps without releasing tension for even a single rep. Although he certainly has some advantages over other bodybuilders, everything is relative and he has some ridiculous quads, even compared to other IFBB pros. Indeed, continuous tension ¾ reps are a tremendous technique to employ with the front squat exercise, regardless of whether you're a novice or a pro. Be prepared to leave your ego at home, however.

In addition to the ¾ reps, try manipulating your tempo. It will limit your poundage even further, but what you sacrifice in strength you will make up in hypertrophy.  Whereas a regular rep might be 2011 or 3011 tempo, or even a full-out explosive concentric with a controlled eccentric, bodybuilders may want to try utilizing a tempo of 3020, or (even harder) 4030. With sets of 10 -12 reps, this will give you a minimum of 50-70 seconds of continuous time under tension. The lactic acid burn around the 10-12th^th rep has to be felt to be "appreciated." The only thing more difficult than continuous tension/non-lockout ¾ reps are continuous tension, non-lockout reps with a slow tempo. Truly a quad killer!

Note: 4-point tempo prescriptions are as follows:

3020 tempo =
3 = negative/eccentric action
0 = pause in stretch/bottom position
2 = positive/concentric action
0 = pause in contracted/top position

So if front squats are so good, why don't more people do them? Simple – because they're damn hard. Here is what I usually see happen: Someone will start front squatting (or try to), and they inevitably put on way too much weight. Their form is horrible, it feels totally uncomfortable and unbalanced, so our novice front squatter quits and writes off front squats for good after only one try, and heads back over to the leg press machine.

I usually advise them to unload the bar and master the form first with very light weights, but invariably, ego gets in the way, and 315-405 squatters and 1000+ pound leg pressers don't want to be seen with a single "wheel" (45 pound plate) on each side of an Olympic bar while they patiently master the technique for a new exercise. Alas, they never learn to front squat, they go back to what is easy and familiar and they never gain all the benefits of this awesome exercise.

 

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Health And Fitness Is Not A 12-Week Program

Not long ago, one of the members of my health club poked her head in my office for some advice. Linda was a 46 year old mother of two, and she had been a member for over a year. She had been working out sporadically, with (not surprisingly), sporadic results. On that particular day, she seemed to have enthusiasm and a twinkle in her eye that I hadn't seen before.

"I want to enter a before and after fitness contest called the "12 week body transformation challenge." I could win money and prizes and even get my picture in a magazine."

"I want to lose THIS", she continued, as she grabbed the body fat on her stomach. "Do you think it's a good idea?"

Linda was not "obese," she just had the typical "moderate roll" of abdominal body fat and a little bit of thigh/hip fat that many forty-something females struggle with.

"I think it's a great idea," I reassured her. "Competitions are great for motivation. When you have a deadline and you dangle a "carrot" like that prize money in front of you, it can keep you focused and more motivated than ever."

Linda was eager and rarin' to go. "Will you help me? I have this enrollment kit and I need my body fat measured."

"No problem," I said as I pulled out my Skyndex fat caliper, which is used to measure body fat percentage with a "pinch an inch" test.

When I finished, I read the results to her from the caliper display: "Twenty-seven percent. Room for improvement, but not bad; it's about average for your age group."

She wasn't overjoyed at being 'average'. "Yeah, but it's not good either. Look at THIS," she complained as again she grabbed a handful of stomach fat. "I want to get my body fat down to 19%, I heard that was a good body fat level."

I agreed that 19% was a great goal, but told her it would take a lot of work because average fat loss is usually about a half a percent a week, or six percent in twelve weeks. Her goal, to lose eight percent in twelve weeks was ambitious.

She smiled and insisted, "I'm a hard worker. I can do it"

Indeed she was and indeed she did. She was a machine! Not only did she never miss a day in the gym, she trained HARD. Whenever I left my office and took a stroll through the gym, she was up there pumping away with everything she had. She told me her diet was the strictest it had ever been in her life and she didn't cheat at all. I believed her, and it started to show, quickly.

Each week she popped into my office to have her body fat measured again, and each week it went down, down, down. Consistently she lost three quarters of a percent per week – well above the average rate of fat loss – and on two separate occasions, I recall her losing a full one percent body fat in just seven days.

Someone conservative might have said she was overtraining, but when we weighed her and calculated her lean body mass, we saw that she hadn't lost ANY muscle – only fat. Her results were simply exceptional!

She was ecstatic, and needless to say, her success bred more success and she kept after it like a hungry tiger for the full twelve weeks.

On week twelve, day seven, she showed up in my office for her final weigh-in and body fat measurement. She was wearing a pair of formerly tight blue jeans and they were FALLING OFF her!

"Look, look, look," she repeated giddily as she tugged at her waistband, which was now several inches too large.

As I took her body fat, I have to say, I was impressed. She hadn't just lost a little fat, she was "RIPPED!"

During week twelve she dropped from 18% to 17% body fat, for a grand total of 10% body fat lost in three months. She surpassed her goal of 19% by two percent. I was now even more impressed, because not many people lose that much body fat in three months.

You should have seen her! She started jumping up and down for joy like she was on a pogo stick! She was beaming… grinning from ear to ear! She practically knocked me over as she jumped up and gave me a hug – "Thank you, thank you, thank you!"

 

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"Don't thank me," I said, "You did it, I just measured your body fat."

She thanked me again anyway and then said she had to go have her "after" pictures taken.

Then something very, very strange happened. She stopped coming to the gym. Her "disappearance" was so abrupt, I was worried and I called her. She never picked up, so I just left messages.

No return phone call.

It was about four months later when I finally saw Linda again. The giddy smile was gone, replaced with a sullen face, a droopy posture and a big sigh when I said hello and asked where she'd been.

"I stopped working out after the contest... and I didn't even win."

"You looked like a winner to me, no matter what place you came in" I insisted, "but why did you stop, you were doing so well!"

"I don't know, I blew my diet and then just completely lost my motivation. Now look at me, my weight is right back where I started and I don't even want to know my body fat."

"Well, I'm glad to see you back in here again. Write down some new goals for yourself and remember to think long term too. Twelve week goals are important, but fitness isn't 12 week program you know, it's a lifestyle - you have to do it every day, for the rest of your life."

She nodded her head and finished her workout, still with a defeated look on her face. Unfortunately, she never again come anywhere near the condition she achieved for that competition, and for the rest of the time she was a member at our club, she slipped right back into the sporadic on and off workout pattern.

Linda was not an isolated case. I've seen the same thing happen with countless men and women of all ages and fitness levels from beginners to competitive bodybuilders. In fact, it happens to millions of people who "go on" diets, lose a lot of weight, then quickly "go off" the diet and gain the weight right back.

What causes people to burn so brightly with enthusiasm and motivation and then burn out just as quickly? Why do so many people succeed brilliantly in the short term but fail 95 out of 100 times in the long term? Why do so many people reach their fitness goals but struggle to maintain them?

 

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The answer is simple: Health and fitness is for life, not for "12 weeks."

You can avoid the on and off, yo-yo cycle of fitness ups and downs. You can get in great shape and stay in great shape. You can even get in shape and keep getting in better and better shape year after year, but it's going to take a very different philosophy than most people subscribe to. The seven tips below will guide you.

These guidelines are quite contrary to the quick fix philosophies prevailing in the weight loss and fitness world today. Applying them will take patience, discipline and dedication and they will put you in the minority. Just remember, the only thing worse than getting no results is getting great results and losing them.

1) Don't "go on" diets. When you "go on" a diet, the underlying assumption is that at some point you have to "go off" it. This isn't just semantics, it's one of the primary reasons most diets fail. By definition, a "diet" is a temporary and often drastic change in your eating behaviors and/or a severe restriction of calories or food, which is ultimately, not maintainable. If you reach your goal, the diet is officially "over" and then you "go off" (returning to the way you used to eat). Health and fitness is not temporary; it's not a "diet." It's something you do every day of your life. Unless you approach nutrition from a "habits" and "lifestyle" perspective, you're doomed from the start.

2) Eat the same healthy foods consistently, all year round. Permanent fat loss is best achieved by eating mostly the same types of foods all year round. Naturally, you should include a wide variety of healthy foods so you get the full spectrum of nutrients you need, but there should be consistency, month in, month out. When you want to lose body fat, there's no dramatic change necessary - you don't need to eat totally different foods - it's a simple matter of eating less of those same healthy foods and exercising more.

3) Have a plan for easing into maintenance. Let's face it – sometimes a nutrition program needs to be more strict than usual. For example, peaking for a bodybuilding, figure, fitness or transformation challenge contest requires an extremely strict regimen that's different than the rest of the year. As a rule, the stricter your nutrition program, the more you must plan ahead and the more time you must allow for a slow, disciplined transition into maintenance. Failure to plan for a gradual transition will almost always result in a huge binge and a very rapid, hard fall "off the wagon."

4) Focus on changing daily behaviors and habits one or two at a time. Rather than making huge, multiple changes all at once, focus on changing one or two habits/behaviors at a time. Most psychologists agree that it takes about 21 days of consistent effort to replace an old bad habit with a new positive one. As you master each habit, and it becomes as ingrained into your daily life as brushing your teeth, then you simply move on to the next one. That would be at least 17 new habits per year. Can you imagine the impact that would have on your health and your life? This approach requires patience, but the results are a lot more permanent than if you try to change everything in one fell swoop. This is also the least intimidating way for a beginner to start making some health-improving changes to their lifestyle.

5) Make goal setting a lifelong habit. Goal setting is not a one-time event, it's a process that never ends. For example, if you have a 12 week goal to lose 6% bodyfat, what are you going to do after you achieve it? Lose even more fat? Gain muscle? What's next? On week 13, day 1, if you have no direction and no long term goal to keep you going, you'll have nothing to keep you from slipping back into old patterns. Every time you achieve a short term goal (daily, weekly and 12 week goals), you must set another one. Having short term goals means that you are literally setting goals continuously and never stopping.

6) Allow a reasonable time frame to reach your goal. It's important to set deadlines for your fitness and weight loss goals. It's also important to set big, ambitious goals, but you must allow a reasonable time frame for achieving them. Time pressure is often the motivating force that helps people get in the best shape of their lives. But when the deadline is unrealistic for a particular goal (like 30 pounds in 30 days), then crash dieting or other extreme measures are often taken to get there before the bell. The more rapidly you lose weight, the more likely you are to lose muscle and the faster the weight will come right back on afterwards. Start sooner. Don't wait until mid-May to think about looking good for summer.

7) Extend your time perspective. Successful people in every field always share one common character trait: Long term time perspective. Some of the most successful Japanese technology and manufacturing companies have 100 year and even 250-year business plans. If you want to be successful in maintaining high levels of fitness, you must set long term goals: One year, Ten years, Even fifty years! You also must consider what the long term consequences might be as a result of using any "radical" diet, training method or ergogenic aid. The people who had it but lost it are usually the ones who failed to think long term or acknowledge future consequences. It's easy for a 21 year old to live only for today, and it may even seem ridiculous to set 25 year goals, but consider this: I've never met a 40 or 60 year old who didn't care about his or her health and appearance, but I have met 40 or 60 year olds who regretted not caring 25 years ago.

 

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THE GREAT ABS MISTAKE

THE GREAT ABS MISTAKE "He Was Doing One Thousand Crunches And Sit Ups A Day... But Still NO Abs!!!

After 18 years in the fitness business, "How do I get great abs" is still BY FAR the most frequently asked question I receive out of the 30,000+ emails that come into my office every month. No doubt, it's because abs are the one body part that most people are the most frustrated with. Although their questions are often phrased differently and each person's situation seems unique, my answer to "how do I get great abs" is almost always the same… and you're about to hear it...

"1,000 Sit-Ups And Crunches A Day and Still No Abs!"

One question I received recently REALLY got my attention because a young guy told me he was doing 1,000 crunches and sit ups a day and said he still couldn't see his abdominals. He wrote:

"Tom: I have been working out for around a year now and I cannot get my lower abs into any type of shape. I'm starting to see my upper abs a little bit, which is great, but despite doing 900 various crunches, ab roller, and 100 sit-ups four days a week, along with my regular workout on the weights, I still have a tire around my waist. What else can I do?"

What did I tell him? Well, I gave him the same answer I've given thousands of people over the years, which is the only true "Secret" to great abs...

It takes training to increase strength, build endurance and DEVELOP the abdominals, but to SEE the definition in your abdominals - or any other muscle group for that matter - is almost entirely the result of low body fat levels.

This may sound counter-intuitive, but if you can't see your abs, it's not an issue of "muscle development" at all. You simply have too much body fat covering up the ab muscles. The lower abdominal area also happens to be the one place that most people - especially men - store the body fat first.

There's a Scientific Reason Why Your
Lower Ab Flab Is The Last Place To Go: Belly Fat - A Big Problem

Most people don't have their fat distributed evenly throughout their bodies. Each of us inherits a genetically determined and hormonally-influenced pattern of fat storage just as we inherit our eye or hair color. In other words, the fat seems to "stick" to certain areas more than others.

There's a scientific reason for this. Your fat cells are not just inert "storage tanks" for excess fuel. They are actually endocrine glands which send and receive signals from the rest of the body. You could say that your fat cells "talk to your body" and your body "talks to your fat cells." This occurs through a hormone and receptor system.

For body fat loss to occur, you must first get the fat cell (adipocyte) to release the fat into the bloodstream. THEN, the free fatty acids must be delivered to the working muscles where they are burned for energy.

For fat to be released, the hormone adrenaline (epinephrine) must be secreted and send a signal to your fat cells. Your fat cells receive this hormonal signal via adrenaline receptors called adrenoreceptors.

Fat cells have Beta 1 (B1) and Alpha 2 (A2) receptors. B1 receptors are the good guys. They activate hormone sensitive lipase, the enzyme that breaks down the fat and allows it to be released into the bloodstream to be burned. A2 receptors are the bad guys. They block the fat-releasing enzymes in the fat cell and encourage body fat formation.

 

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How Body Fat Storage Patterns Affect You
And Keep Your Abs From Showing

What's the point of all the physiology? Well, it turns out that in men, the lower abdominal region has a higher concentration of A2 receptors, so this gives us one possible explanation of why the lower abdominal region is often the first place the fat goes when you gain it, and the last place it comes off when you're losing it. (Incidentally, the fat in women's hips and thighs is also higher in A2 receptors). This situation is dictated by genetics and by the hormonal and enzymatic pathways we discussed.

Think of ab fat like the deep end of the swimming pool. No matter how much you protest, there is no way you can drain the deep end before the shallow end. However, don't let this discourage you. Lower ab fat WILL come off, it will simply be the last place to come off. First place on - Last place off.

This helps to explain why abdominal exercises have little impact on body fat loss. It's a huge mistake to think that hundreds or thousands of reps of ab exercises will remove lower abdominal fat, except to the degree that it burns calories and contributes to the calorie deficit. What removes the fat - all over your body - is a calorie deficit and that comes from decreasing food intake, increasing activity, or a combination of both.

What I suggested to this young man was cutting back the ab training, spending the time he was wasting on excess ab exercises for more intense, calorie-burning cardio and weight training for the rest of the body. I also suggested he do an accounting of his food intake, get his nutrition in order and decrease his calories slightly if necessary.

As it turned out, his diet was a mess, and as nutrition experts like to say, "You can't out-train a lousy diet."

It's a monumental error to think that 1,000 reps of ab work a day will make your abs finally "pop" when your diet is a disaster and that's leading to fat storage. It's not that ab exercises aren't important. But all the ab exercises in the world won't help as long as you still have body fat covering the muscles. You can't "spot reduce" with abdominal exercise and YOU CAN'T SEE YOUR ABS THROUGH A LAYER OF BODY FAT!

My Championship-Winning Ab Workout Routine

Personally, I only do about 15 minutes of ab work two times per week, with anywhere from two to four exercises for about 10-25 reps per exercise. Forget about thousands of reps of sit ups – it's a waste of time. The reason my abs look the way they do is not from endless repetitions, but because I get my body fat down into the single digits with a highly specialized fat-burning diet program.

Here's a recent ab routine that I've used (for bodybuilding/ ab-development purposes). I do this routine only twice a week and I change the exercises approximately every month so my body doesn't adapt. I prefer slightly higher rep range than other muscle groups, but as you can see, it is far from doing a thousand reps a day.

A1 Hanging leg raises
3 sets, 15-20 reps

Superset to:

A2 Hanging knee ups (bent-knee leg raises)
3 sets, 15-20 reps
(no rest between supersetted exercises A1 & A2, 60 sec between supersets)

B1 Weighted swiss ball crunches (or weighted cable crunches)
3 sets, 15-20 reps

Superset to:

B2 Incline Bench Reverse crunches
3 sets, 15-20 reps
(no rest between supersetted exercises B1 & B2, 60 sec between supersets)

How To Use Cardio For MAXIMUM Fat-Burning

Times have changed since the Aerobics revolution of the 1970's and 1980's. For years, aerobics was the darling of the fitness world. Then scientists began to acknowledge the benefits of weight training - for everyone, not just for bodybuilders.

Recently, the pendulum has swung the other direction and we've actually started hearing fitness "experts" suggesting that cardio should be kept to a minimum or even avoided completely. That's the way things tend to go in the fitness world - they swing back and forth in trends, from one extreme to another. Lots of cardio or no cardio.

I suggest you avoid trend-hopping and pay close attention to what actually works, by people who know what they are talking about (such as bodybuilders, who are the leanest muscular athletes in the world). Doing nothing but cardio is a mistake. But cutting our cardio completely is also a mistake. The truth lies in the middle. Maximum fat burning occurs when you combine cardio training and weight training together.

Those who are genetically gifted with above average metabolisms will find that a slight drop in food intake and just a few days a week of cardio will usually do the trick. However, most people who are struggling with fat loss (sometimes referred to as "endomorph" body type) are simply NOT burning enough calories to get the results they want. The answer for them is more activity to burn more calories.

For health and weight maintenance, I would suggest 3 short cardio workouts per week, about 20-30 minutes per session. But for maximum fat loss, I recommend 4-7 days per week of cardio or other physical activity for 30-45 minutes (based on results), at a moderate pace. You can mix up the type of cardio you do, or choose the type you enjoy the most - stationary cycling, stairclimbing, elliptical machines, aerobic classes and other continuous activities are all excellent fat burners (it doesn't have to be indoors or on a cardio machine).

If time efficiency is a concern for you, you could do 2-3 of those cardio workouts as high intensity interval training and you'll achieve very good results even with briefer workouts. Even as little as 20-25 minutes per session can get great results IF your intensity level is high enough. Remember, seeing your abs is about low body fat. Low body fat is about burning calories and creating a calorie deficit. The calorie deficit is created by increasing the number of calories you burn and or decreasing the amount of calories you take in from food. Increasing intensity is one way to burn more calories in less time.

NOTE: To reach the "ripped" 3.7% body fat level you see in my photos, I do cardio 7 days a week for 30-45 minutes per session, in addition to my 4 weight training workouts per week.

 

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7 Nutrition Secrets For Great Abs

That leads us to nutrition. Many people say that "abdominals are made in the kitchen, not in the gym," and there's a lot of truth to that. You can do thousands of reps of ab work every week, but if your nutrition is not in order, you can forget about getting a great set of 6-pack abs.

1. Eat about 15-20% below your calorie maintenance level. If you use a more aggressive calorie deficit of 25-30%, then do not keep calories too low for too long; increase calories to maintenance or maintenance +10-15% 1-2 days per week.
2. Spread your calories into 5-6 smaller meals instead of 2-3 big ones. Be very conscious of portion size. If you eat too much of anything (even "healthy" food), you can say goodbye to your abs. Period.
3. Eat a source of complete, high quality lean protein with each meal (egg whites, lean meat, fish, protein powder, etc)
4. Choose natural, complex carbs such as vegetables, oatmeal, yams, potatoes, beans, brown rice and whole grains. Start with aprox. 50% of your calories from natural carbs and reduce carbs slightly (esp. late in the day) if you are not losing fat.
5. Avoid refined, simple carbs that contain white flour or white sugar
6. Keep total fats low and saturated fats low. Aim for 20% of your total calories from fat (and no more than 30%). A little bit of "good fat" like flax oil, fish fat, nuts & seeds, etc is better than a no fat diet. Essential fatty acids actually assist the fat burning process.
7. Drink plenty of water - a gallon is a good ballpark to shoot for if you are physically active.

1000+ reps of daily ab work is an amazing feat of endurance, but that's not how you get visible, 6-pack abs! If you were to do 1,000 reps of ab exercises every day, you would have outstanding development in your abdominal muscles and you would definitely have great muscular endurance. Unfortunately, if your abs are covered up with a layer of fat, you will never see them even if you do 10,000 reps a day!

You Condition and Strengthen Your Abs With Specific Ab Exercises...
But The Secret To Seeing Your Abs Is Reducing Your Body Fat!

I once saw a photo of a man who broke one of the Guiness World Records for sit ups. It was the most paradoxical thing, but this man did not have any abdominal muscle definition. He was not obese or overweight at all, mind you, but he had a small enough layer of body fat that the muscular defintion did not show through. I've never seen a better real life example which demonstrates the basic principle discussed in this article:

You get great abs from reducing your body fat, and you reduce your body fat by creating a caloric deficit through nutrition and metabolism-stimulating and calorie-burning exercise.

I've spent my entire career - through more than 18 years and 28 bodybuilding competitions - studying the science and practicing the art of body fat reduction. I speak from experience and I walk my talk as you can see from my pictures.

 

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Foods That Burn Fat: The Top 10 Lists

Anytime the topic of discussion in my blogs, articles or newsletters has turned to my own personal grocery shopping list, there has always been a spike in interest. It seems that many people are not only curious about what foods a natural bodybuilder eats to maintain single digit body fat, but they also want to be taken by the hand and told exactly what foods to eat themselves while on fat-burning or muscle building programs. That's why I decided to put together four separate "top 10" lists of healthy foods that burn fat and build muscle.

Exact quantities and menus are not listed, just the individual foods, and of course my food intake does vary. I aim to get as many different varieties of fruits and vegetables as possible over the course of every week and there are a lot of substitutions made, so you are not seeing the full list of everything I eat, only what foods I eat most of the time.

I also want to point out that while I don't believe that extreme low carbs are necessary or most effective when you look at the long term, research has shown that there are some definite advantages to a low to moderate carb and higher protein diet for fat loss purposes. These include reduced appetite, higher thermic effect of food and "automatic" calorie control.

Personally, I reduce my carb intake moderately and temporarily prior to bodybuilding competitions. Specifically, it's the foods that are on the starchy carbs and grains list that go down during the brief pre-competition period when I'm working on that really "ripped" look. I keep the green and fibrous veggie intake very high however, along with large amounts of lean protein, small amounts of fruit, and adequate amounts of essential fats.

This list reflects my personal preferences, so this is not a prescription to all readers to eat as I do. It's very important for compliance to choose foods you enjoy and to have the option for a wide variety of choices. In the past several years, nutrition and obesity research - in studying ALL types of diets - has continued to conclude that almost any hypocaloric diet that is not completely "moronic" can work, at least in the short term.

It's not so much about the high carb - low carb argument or any other debate as much as it is about calorie control and compliance. The trouble is, restricted diets and staying in a calorie deficit is difficult, so most people can't stick with any program and they fall off the wagon, whichever wagon that may be.

I believe that a lot of our attention needs to shift away from pointless debates (for example, low carb vs. high carb is getting really old… so like… get over it everyone, its a calorie deficit that makes you lose weight, not the amount of carbs).

Instead, our focus should shift towards these questions:

* How can we build an eating program that we can enjoy while still getting us leaner and healthier?

* How can we build an eating program that helps us control calories?

* How can we build an eating program that improves compliance?

Here's one good answer: Eat a wide variety of high nutrient density, low calorie density foods that you enjoy which still fit within healthy, fat-burning, muscle-building guidelines!

Here are the lists of foods I choose to achieve these three outcomes. This eating plan is not difficult to stick with at all, by the way. I enjoy eating like this and it feels almost weird not to eat like this after doing it for so long.

Remember, habits work in both directions, and as motivational speaker Jim Rohn has said, "Bad habits are easy to form and hard to live with and good habits are hard to form but easy to live with."

These are listed in the order I frequently consume them. So for example, if oatmeal is on the top of the list, it means that is the food I am most likely to eat every single day.

 

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My 10 top natural starchy carb and whole grains

1. Oatmeal (old fashioned)
2. Yams
3. Brown rice (a favorite is basmati, a long grain aromatic rice)
4. Sweet potatoes (almost same as yams)
5. Multi grain hot cereal (mix or barley, oats, rye. titricale and a few others)
6. White potatoes
7. 100% whole wheat bread
8. 100% whole wheat pasta
9. Beans (great for healthy chili recipes)
10. Cream of rice hot cereal

My Top 10 top vegetables

1. Broccoli
2. Asparagus
3. Spinach
4. Salad greens
5. Tomatoes
6. Peppers (green, red or yellow)
7. Onions
8. Mushrooms
9. Cucumbers
10. Zucchini

My top 10 lean proteins

1. Egg whites (whole eggs in limited quantities)
2. Whey or Casein protein (protein powder supplements)
3. Chicken Breast
4. Salmon (wild Alaskan)
5. Turkey Breast
6. Top round steak (grass fed beef)
7. Flank Steak (grass fed beef)
8. Lean Ground Turkey
9. Bison/Buffalo
10. Trout

My top 10 fruits

1. Grapefruit
2. Apples
3. Blueberries
4. Canteloupe
5. Oranges
6. Bananas
7. Peaches
8. Grapes
9. Strawberries
10. Pineapple

Note: I DO include healthy fats as well, such as walnuts, almonds, extra virgin olive oil, flaxseeds, flaxseed oil (supplement - not to cook with), avocado and a few others.

Also, I do eat dairy products and have nothing against them, nor am I lactose intolerant. I simply don't eat as much dairy as the rest of the stuff on my lists. When I eat dairy, its usually skim milk, low or non fat cottage cheese, low or non fat yogurt and low or non fat cheese (great for omelettes).

Last but not least, I usually follow a compliance rate of about 95%, which means I take two or three meals per week of whatever I want (stuff that is NOT on these lists - like pizza, sushi, big fatty restaurant steaks, etc)

I hope you found this helpful and interesting. Keep in mind, this is MY food list, and although you probably couldn't go wrong to emulate it, you need to choose natural foods you enjoy in order to develop habits you can stick with long term. In the fruits and vegetables categories alone, there are hundreds of other choices out there, so enjoy them all!

 

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Fish Oil May Help You Burn Fat

Fish Oil May Help You Burn Fat...
But Not THAT Much Fat!

What the latest research says about omega-3 fatty acids and weight loss

Unless you've been living under a rock somewhere for the last several years, you've probably heard about the health benefits of eating fatty fish or taking fish oil supplements. Well, it looks like you might be able to add fat loss alongside the other benefits like heart, blood (cholesterol/triglycerides), brain, skin and joint health (and the rest of the list, which is too long to print here).

The biologically active ingredients that seem to make fatty fish so beneficial are are the long chain omega-3 (n-3) fatty acids, EPA and DHA. At least a half a dozen human studies and more than two dozen animal studies have been completed in the last 10 years which suggest that these omega-3 fatty acids found in fish may help you lose more fat. However, the fat loss benefit is not as much as some people want you to believe…

The results of two new studies on fish oil and fat loss were just released earlier this year. In one study published by the International Journal of Obesity, researchers from Reykjavik Iceland tested the effects of fish or fish oil consumption equivalent to 1.5 grams of combined EPA/DHA on body weight and body composition as part of a calorie restricted diet. (1)

The subjects were 324 young overweight men and women who followed one of four experimental protocols for 8 weeks:

(1) sunflower oil capsules (control)
(2) lean fish
(3) fatty fish (salmon)
(4) fish oil capsules

The researchers reported the following results:

"In young, overweight men, the inclusion of either lean or fatty fish, or fish oil as part of a hypoenergetic diet resulted in 1 kilogram more weight loss after 4 weeks than a similar diet without seafood or supplement of marine origin. The addition of seafood to a nutritionally balanced energy-restricted diet may boost weight loss."

It should be noted that the study was supported by the Seafood Plus organization and there were some limitations in the design that could have influenced the subject's compliance.

The second study, conducted at the University of South Australia and published in the American Journal of Clinical Nutrition (2) investigated the effect of combining fish oil supplements with regular aerobic exercise.

In a 12-week, placebo-controlled study, the subjects were divided into four groups:

 

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(1) sunflower oil
(2) sunflower oil plus exercise
(3) fish oil
(4) fish oil plus exercise.

The fish oil groups were given 6 grams of high DHA fish oil per day, which contained a total of 1.9 grams of long chain omega-3 fatty acids. The exercising groups performed aerobic exercise three days per week for 45 minutes.

As you might expect, the fish oil plus exercise group came out with the best results:

• minus 1.2% body fat (compared to no decrease in the other groups)
• minus 2 kilograms/4.4 lbs (compared to no decrease in the non exercise group).

Unfortunately, there was a limitation in this study as well: The food intake of the subjects was self reported, which is known to be notoriously inaccurate.

There have been several other human studies on fish oil and fat loss in the last ten years or so and the majority of the findings have been positive. The research is compelling and there have been numerous, and very plausible mechanisms of action proposed.

However, more and more often, I am hearing people in the health, fitness and nutrition industries making some pretty bold and I daresay, premature and outrageous claims about what fish oil can do for fat loss; claims which are not supported by the research.

The studies on fish oil and fat loss are encouraging, but the vast majority of research has been on animals (rats, mice and hamsters) and there have been limitations in nearly all the human studies so far, including:

Small sample sizes, short study durations, statistically insignificant results, lack of randomization, no control groups, imprecise body composition testing, measurement errors, self-reporting of food intake, low compliance control and fish industry or supplement industry-sponsored bias.

Even if you take the results of the existing research at face value, the fat loss really isn't all that impressive - an extra pound here, an extra kilo there.

Many of the research results barely reach statistical significance, and you even have to wonder if these small improvements in fat loss are simply correcting omega-3 deficiency or fixing omega-3 and omega-6 imbalance… therefore, will they continue over a longer time period or is this a one time improvement?

One of the earlier studies showed the same kind of measurable but modest results: The fish oil group that took 1.8 grams of combined EPA/DHA daily lost 2 pounds and the non fish oil group lost only 0.7 pounds after 3 weeks (3).

Of course, you'll probably take all the fat loss help that you can get, and since there are already enough good reasons to eat fatty fish for cardiovascular disease prevention and other health benefits, it's really a no brainer to eat fish such as salmon, trout, mackerel or sardines at least twice a week. (By the way, with the exception of King Mackerel, these are species which have not been reported as having problems with mercury contamination).

Alternately, you can use a fish oil supplement to get the equivalent in omega-3 fatty acids as found in the fish. Non fish eaters or vegetarians can use flaxseed oil, a plant-based source of Alpha Linolenic Acid (ALA) which converts in the body to EPA and DHA (the efficiency and amount of conversion has been a subject of controversy, however).

Based on the three studies cited above, it looks like 1.5 to 2.0 grams per day of combined DHA/EPA is the right dose when fat loss is the goal (although some suggest you should consider body weight when choosing the dosage, i.e., 1 gram total fish oil for each 20 lbs body weight, so a big guy might go with as much as 3.0 grams)

Most fish oil capsules come in 1,000 mg size at a 30% concentration, so if you took five 1000mg capsules a day, that would give you 1.5 grams of EPA/DHA; about the same as you'd get in 3 ounces (85 g) of salmon.

Note: other studies on fish oil and fat loss tested 3.0 to 4.0 g/day of EPA/DHA, but the American Heart Association has warned against taking more than 3 g EPA/DHA per day without a physicians supervision, as there may be potential contraindications and side effects such as increased bleeding time. Based on the research, more fish oil will NOT burn more fat, so be wary of the "mega dose gurus."

Another tip: Don't fall for the "premium price" necessarily means better quality party line. Quality and purity are important, but you can get molecularly-distilled, mercury, PCB, Dioxin, Organochlorine-free, 3rd party tested-to-meet-label-claims fish oil for less than ten bucks per bottle of 400 (one gram) capsules… yet I have seen "fish oil gurus" selling the exact same thing for $50 to $60 claiming that everyone else's products are "contaminated" and "inferior" in quality. If that's true, then I'd like to see those products submitted to consumer lab for voluntary 3rd party independent analysis and head to head comparison on purity AND cost effectiveness. If they come out superior and cost effective, I will gladly publicize the results myself.

The bottom line is it looks like fish oil may be a legitimate help to your fat loss efforts, especially when combined with exercise, as there may be an important synergy there. However, the idea that fish oil is some kind of miracle fat burner is just not true.

Like Mulder on the X-files, "I want to believe"… but we need much, much more research before we can say for certain exactly how much body composition improvement you can really expect from eating fatty fish or taking fish oil supplements.

 

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Fat Burners: The Unadulterated Truth

Fat burner supplements are advertised everywhere these days - on the internet, in magazines and even on TV. The ads almost always feature a very lean fitness model or bodybuilder and claim that these products, usually pills, were the secret to their six pack abs and very low body fat levels. Some of these ads suggest that the only way to get as lean as the "hot bodies" you see in the ads is by taking their "miracle pills" and that proper nutrition and exercise alone is not enough.

While I won't dismiss the fact that there are ingredients in some fat "burner" products that might help a little bit, I take great displeasure in seeing misleading advertising claims as well as the misleading use of models who are often paid to endorse the product even though they may never have even used it (they're just models!)

 

Many "fat burner" companies have been sued by the Federal Trade Commission for false advertising, false claims and falsifying before and after photos.

The best you get is a slight thermogenic effect and possibly some slight appetite suppression. A few products might work through other mechanisms like improving thyroid, but if you forgive me the generalization, I consider the effects of all these "fat burner" products to be minutia.

 

In one of my previous newsletters, I said that in my opinion, 97% of your results come from nutrition and training and maybe you get an extra 3% advantage from supplements. Just so you know those numbers arent something I just pulled out of thin air, lets take an example:

I have reviewed scientific data that EGCG, the active ingredient in green tea extract, if consumed in enough quantity, could increase thermogenesis / metabolic rate by an average of about 75 calories in 24 hours. Since ephedrine was taken off the market, green tea extract appears in many ephedra-free formulas these days. What is a typical calorie expenditure for an active male in 24 hours? lets say 2700 calories per day. 75/2700 = 2.7%.

 

That little extra doesnt hurt, especially when it's delivered in a healthful package such as green tea (rather than central nervous system stimulants), but it's minutia in the bigger picture. Another way to put this into perspective is to make a list of what other things would burn 75 calories (for 150 lb person:)

• walk your dog for 15 minutes
• walk for 5 minutes at normal casual pace three times a day
• 30 minutes of ironing
• bagging leaves and grass clippings for 14 minutes
• re arrange your furniture for 10 minutes
• wash your car, 15 minutes
• vacuuming for 15 minutes
• 7.2 minutes of walking up stairs (could be spread throughout the day)

 

Ah yes, but why move your body when you can take the pill and metabolism increases while you sit and watch TV? How about for your health? A body that is not moved, rots away. Unlike a car which only has so many miles on it and wears out from over-use, people are the only "machines" on earth that fall apart from under-use.

 

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Here's what any good personal trainer will always tell you: No amount of calorie restriction or pill-popping will ever give you FITNESS. It willl never give you STRENGTH. it will never get you MUSCULARITY. It will never give you FUNCTIONALITY. At best it will help you reduce body mass slightly.

 

On one hand, I'm tempted to say that everything counts and that yes, 75 calories here and 75 calories there, it ALL adds up, because it does. After you're exercising regularly and all your fundamentals are in place, details and little things do matter.

 

I'm simply asking you to put the benefits of any fat burners in proper perspective and realize that (1) there is no "need" for taking them and (2) the claims made in the ads are often erroneous or exagerrated.

My advice on fat burners:

1. NEVER buy a fat burner unless you get independent verification of the claims made for the product.

How do you KNOW they really work? Are you SERIOUSLY going to take the advertisers word for it? Are you SERIOUSLY going to take someone else's testimonial as fact? Get verification for yourself by going to the pub med data base and looking for the primary research.

2. Put it in perspective

With those products that work, such as those providing a small thermogenic effect, put that in perspective as compared to how easily you could burn that many calories with even light exercise like walking or housework. Keep in mind the additional fitness and strength benefits you will obtain from exercise as opposed to doing nothing and popping a pill.

3. See if there are any side effects or health warnings.

With all supplements and especially with prohormones or stronger thermogenics like the ephedrine and caffeine stack, (if you still have access to them), understand the risk to benefit ratio, and be certain you know the dangers and contraindications.

4. Read the label and see if the product contains enough active ingredient to even work.

A classic scam is when a "fat burner" advertisement quotes research that a certain inredient boosts metabolism, which might be true. What they may not tell you is that all the research with positive results used a large dosage of the ingredient, which might not be cheap. So the supplement company includes a "pinch" or "light dusting" of that ingredient just so they can say it's in the bottle, even though it's nothing more than "label decoration." Then they have the audacity to invoke the research studies in their advertisements when the amount of the ingredient in their product is no where near what was used in the research!

5. Proprietary blend scam.

 

Some companies don't let you see how much ingredient is in the product formula, because it contains multiple ingredients and they say their formula is a "trade secret" aka "proprietary", so they list what is in the product but not how much. Well, if you don't know how much is in there then how are you supposed to know whether it contains the proper dosage? (answer: you don't!)

 

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6. Make sure there is human research, not just rodent research.

In many cases, advertisements cite studies on rats and mice as "proof" under the assumption that the product will produce the same results in humans. Animal research is an important part of the scientific method, as it is often used to help find areas of research where human study should be pursued, or in the other direction, to trace back the mechanism that makes something work. However, for obesity research in particular, a positive finding in rats does not mean the same thing will happen in humans.

7. Look for more than one human study.

Consider trying a supplement after it has human research that has been replicated by different research groups which are not industry-sponsored. My policy is that I will usually only give a "buy" rating to a supplement when a product has an intitial well-designed human controlled trial published and then similar research has been replicated by another research group that is not supplement-industry funded.

Actually, I think it's a good thing that nutrition and supplement companies fund and sponsor some of the research. They should. They should not only back up their claims with published clinical trials, they should share some of the cost of this expensive research.

However, a basic principle of the scientific method is replication. Other researchers should be able to duplicate the findings. Therefore, while the funding source does not necessarily prove bias, if there is only one study available on a supplement and it is company or industry sponsored, I usually take it with a grain of salt and put an asterisk next to it while I wait for confirmation from another study. (You might be surprised at how infrequently this type of confirmation occurs).

Do you really need "more" than nutrition and exercise?

Now, when you weigh the fact that even the products with research backing them only help a little, with the fact that many of the ads lie to you about research, exagerrate claims and hide vital information about ingredients, and with the fact that you can do a few more minutes of exercise per day and get the same results for free, how enthusiastic are you about fat burners? Yeah, that's why I'm not real excited about them either and based on the fact that I use no drugs and no "fat burner" supplements and I compete in bodybuilding - very successfully - I'd say that the assertion, "it takes more than nutrition and exercise to get six pack abs" is patently false.

 

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Facebook and Consumer Learning Process

A great deal of successful marketing today depends on closely understanding consumer behavior. As a marketer, you may always be curious to understand what excites or motivates your customers into buying either your products or those of your competitor. Depending on the buying and consumption cycle of your product, there can be several factors that will determine the sales conversion ratio for your product.

Toward Right Learning

A successful sale happens when your customer understands his need and is convinced that your product can satisfy that need in a reliable way. Both these steps happen through a process, which is known as learning. Hence as a marketer, your job begins by ensuring that the customer perceives his need and, more importantly, finds the solution in your product

Right Learning and Right Conversations

At this very moment, you may be reading this article on your laptop or desktop. Remember the day when you had decided to buy your first computer. You must have considered many factors before finalizing which computer to purchase. One of the important decision points for a buyer is his circle of reference. It is natural for you, as a buyer, to discuss with your informed friends about the best brand. Positive references from friends and acquaintances help one make a decision.

How has Facebook changed all of this?

Research has shown that buyers do a great deal of product research on the Internet and most of the time choose to purchase the product either online or offline. The power of the Internet as a research and information resource has been realized to a great extent by customers worldwide.

The basics of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has changed significantly is the speed with which everything happens. Technology has brought down the barriers in global communication. Social networking sites, and more importantly the rising popularity of Facebook, bears a strong testimony to the growing power of the Internet as a mode of communication and a source of information.

 

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Before and After Facebook

Like we discussed, most of the learning before the proliferation of Facebook and social media happened through advertisements on television. During the days of conventional media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases.

Word of mouth happened on a one-on-one basis, where the conversation would begin and end around a small group of people.

Today, a search on your favorite brand on Facebook may reveal many conversations about the brand, which may depict user's positive or negative experiences with the brand. Unlike the clandestine brand gossip of earlier days, the Facebook era ensures that conversations are documented and made easily available through social networking sites.

Brands trying to ignore this new medium find themselves in a state similar to an ostrich, with its head buried in sand, thinking the world cannot see it. The real image of the brand in people's minds shows up aloud these days through conversations on Facebook.

Facebook and Online Reputation

The power of Facebook, as discussed, has extended the scope of Word of Mouth beyond the good old conversation between friends. Today, each and every Facebook user is free to publish his views on your brand. The true effect of this happens whenever these conversations appear in searches and influence people's opinion about the brand image.

This is where online reputation, primarily on a widely accepted medium like Facebook, matters.

In a nutshell..
Managing a positive image of your brand requires you to expand your reach, more than what you would do in case of conventional media. The conversational nature of social networking sites, such as Facebook, demands a different approach. Unlike one-time broadcast by the conventional medium, Facebook stores each and every conversation and makes it available through the search option for anyone who is curious to know more about your brand.

That is the reason why it is a critical part of any brand plan to feature positively on social networking sites, such as Facebook. Engaging consultants who have experience in managing brands through the new era of social networks is a growing practice that can help brands manage the new wave.

 

 

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